Quicken WillMaker
A product of Internet BrandsMarketing Content
Quicken WillMaker & Living Trust 2021 is the easiest way to create your estate plan, whether you're just getting started or you want to update your previous arrangements. This powerful software guides you through the process from beginning to end, giving you the practical and legal information you need to make the best decisions for you and your family.
- User: Estate planners
- March, 2021
- Team: Product Manager, Developer, Marketing Team, UI/UX Designer(me)
- Tools
- Visual Design: Adobe Illustrator, Photoshop and Figma
- Duration
- 6 months
Direction
1. How might we
have the user feel a sense of ease with our product?
2. How might we
provide a visual that shows security?
3. How might we
influence the user that our product is reliable?
4. How might we
solve for basic concerns, such as leaving a home, investments, a small business, and personal items to your loved ones.?
Solution
Design a product image for WillMaker that will provide a sense of ease and security before committing to the product. Show the user that they control of who inherits their property and who would take care of their children if it were ever necessary.
Sketches
We started out with a few quick sketches to see where the general direction will go with the design. We wanted to show a light feel and professionalism to the product when the user looks at it.
Before
After
